New virtual set technology includes full HD capabilities.

Hollywood Center Studios Expands Virtual Set and Green Screen Resources

Hollywood Center Studios has enhanced its resources for live streaming and broadcasting through the addition of newly-developed HD virtual set technology. The new system can be used in conjunction with either our Virtual Set Stage or our dedicated Green Screen Stage to produce live, network-quality content in HD (1080i) or SD. It can also be used with any of the lots' hard set stages. It is an ideal solution for talk shows, after shows, live performances, press conferences and many other types of programming.

"The Virtual Set Stage is a great way to produce high quality and visually compelling content quickly and within modest budgets," says Ivan Gulas, Director of Virtual Studio Productions at Hollywood Center Studios. "The new HD capability makes it an excellent choice for productions with multiple platform distribution channels, as shows can be recorded to HD for broadcast while streaming live (or VOD) on broadband and/or on mobile devices."

The new stage features an end-to-end HD 1080i pipeline that includes virtual sets (premade or custom built), multi-camera switching, titling, multi-layer effects, streaming and digital disk recording, all in HD. It is possible to mix HD and SD resolutions and aspect ratios. Programming can be recorded to disk at 1080i and/or live streamed in a variety of profiles, including 720p, the highest streaming resolution currently available. The entire system can also be seamlessly connected to Hollywood Center's nearby green screen stage (82-ft X 53-ft) for productions needing more space.

Hollywood Center Studios' virtual set technology was recently used for the production of a 1-hour live broadband broadcast for the world's leading surgical broadcasting company. It has also been used for a number of recent advertising, infomercial and show teaser projects, as well as two TV pilots.